polestar Archives

Maximilian Missoni on Polestar Cars’ Design Ethos

Eric Gallina — Wed, 04 Aug 2021 08:18:00 +0000

Maximilian Missoni has been head of design for Polestar Cars since 2018. After joining Volvo Cars 2012 and subsequently being promoted to VP of exterior design in 2014, it was a natural progression for Missoni to become Polestar’s design director following Thomas Ingenlath’s appointment as CEO of the premium electric vehicle brand. In this candid FORCMAST interview, Missoni speaks with Eric Gallina about his career path — from the early days of discovering design, his time as a student at […]

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Polestar 2 – Driving the Brand’s First Pure Electric Model

Eric Gallina — Tue, 15 Jun 2021 22:57:27 +0000

The electric car is no longer an environmentalists’ token. With plans to end the sales of new petrol and diesel vehicles in the UK, Germany, Ireland and the Netherlands by 2030 (Norway will bring in a ban in 2025 and France has a 2040 ban in the pipeline) electric vehicles will be the way forward – quite literally – in the not-too-distant future. Many manufacturers are having to jump in with both feet, sink or swim. And that’s the role […]

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How Car Makers Are Transforming Their Logo Designs for the Electric Era

Tereza Nikolova — Tue, 26 Jan 2021 08:00:00 +0000

When the electrification trend exploded, it knocked down more than just combustion engines. It drove a stake right through OEMs’ brand identities, forcing them to review their image. Inevitably, this dramatic change led carmakers to reassess their logos – core symbols of a company’s identity – not just in their design, but also on their treatments. I’ll be citing some recent changes as well as examples of carmakers who haven’t stopped at the blue lines=electric design cliché. Here’s an overview of the most […]

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Polestar x [Fashion Label] – Designers Create Project to Showcase Cross-Collaboration

Eric Gallina — Mon, 11 Jan 2021 09:00:00 +0000

The act of displaying a fashion brand name on a vehicle is not particularly new. During the ‘80s and ‘90s, the Bill Blass and Cartier nameplates adorned some editions of Lincoln products; Ford partnered with Eddie Bauer on top range Explorers and Peugeot developed a special edition 205 with Lacoste. Most recently, limited-edition examples of the 2021 Fiat 500 were created in partnership with Giorgio Armani, Bulgari and Kartell. In that vein, designers Jasmine Wallace and Trym Abrahamsen teamed up […]

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A Look Inside Polestar’s Design Studio and Processes

Eric Gallina — Fri, 13 Nov 2020 12:30:59 +0000

Polestar is a very appealing new brand for myriad reasons. The electric car company, an offshoot of Volvo and parent company Geely, is fresh and innovative in its thinking and blends performance with sustainable qualities. In this video, Polestar’s Head of Design Maximilian Missoni takes us on a walk through the design facility and speaks with some of the key players on his team. Exterior designer Nahum Escobedo, interior designers Conny Ewe Blommé and Benjamin Pérot, UX designer Michael Gordh, […]

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Polestar Announces Winners of Global Design Contest

Eric Gallina — Thu, 12 Nov 2020 09:00:38 +0000

Polestar announced the winners of its first annual Design Contest today. Initiated in June, the design competition drew great interest from both professional and student designers, each competing for the podium in the respective category. The winners’ designs will now be displayed virtually and in Polestar Spaces around the world. The Polestar Design Contest invited both professional and student designers to create a vision of future mobility based around the theme of ‘purity’. They were asked to present a new […]

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Sam Livingstone on Delivering Value Through Design

Eric Gallina — Mon, 26 Oct 2020 11:13:39 +0000

I’ve known Sam Livingstone for a number of years — 15 to be exact. Over that time span, I’ve been continually impressed by his perspectives on automotive design and his ability to dissect products and strategies. This is a skill set he’s procured over his many years as director of Car Design Research, a UK-based consultancy that works with many of the world’s largest car companies. For this episode of FORMCAST I decided to record our conversation — which touches on […]

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Polestar Launches Global Design Contest

Eric Gallina — Tue, 23 Jun 2020 07:58:00 +0000

Swedish performance electric car manufacturer Polestar has announced the Polestar Design Contest, the first of what will become an annual event. Running this year from June 23 to October 26, the contest will uniquely see Polestar designers coaching shortlisted contestants and modelers assisting to bring their creations to life. The contest is inspired by the wealth of creativity shared by designers with Polestar’s @polestardesigncommunity Instagram page – another initiative of the Polestar Design department. “We have experienced fantastic creative interpretation […]

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Polestar Head of Design Maximilian Missoni on the Future of the Brand

Eric Gallina — Fri, 29 May 2020 08:00:00 +0000

Jointly owned by Volvo Cars and parent company Geely, Polestar is a car manufacturer on a mission to become... LOGIN OR SUBSCRIBE TO VIEW

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Polestar Precept Concept Photos and Sketches

Eric Gallina — Mon, 13 Apr 2020 08:13:51 +0000

The Polestar Precept was the star of... LOGIN OR SUBSCRIBE TO VIEW

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Geneva No Show 2020 – Top 5 Concept Cars

Eric Gallina — Fri, 13 Mar 2020 03:47:00 +0000

The Geneva motor show is always prime for new concept car debuts. Manufacturers from all corners of the globe typically touch down in the Swiss venue to show their wares in neutral territory, and this year was set to be another bumper year. Unfortunately, the coronavirus outbreak forced the organizers to close the Palexpo doors before they even got a chance to open, turning the event into a No Show, except by personal invitation to an alternative venue. Here are […]

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Polestar Precept is a Breath of Fresh Air for Car Design

Eric Gallina — Wed, 26 Feb 2020 09:00:00 +0000

We’ve been expecting the Polestar Precept for a while now, and the launch this morning was a wonderful breath of fresh air. Modern, contemporary, inviting and — wait for it — sustainable. The Precept ticks all the boxes, and it’s ripe for production. “[The] Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references,” says Maximilian Missoni, head of Design at Polestar. Because of this, the design team was able to free […]

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