Design Stories Archives

Rolls-Royce Returns to Coachbuilding Roots with New Boat Tail

Eric Gallina — Fri, 28 May 2021 08:59:00 +0000

Coachbuilding has been around since the dawn of the automobile, even before. In the age of horse drawn carriages, wealthy clients would come to a carriage builder and specify what they wanted and craftsmen would set to work developing a vehicle that was tailored to their requests. The practice can be traced all the way back to the mid-1600s. Before mass market production, a car – then very much a luxury product – would be supplied as a rolling chassis, […]

The post Rolls-Royce Returns to Coachbuilding Roots with New Boat Tail appeared first on Form Trends.

Toyota Aygo X Prologue – Spicy Concept Preview of New A-Segment Model

Eric Gallina — Tue, 23 Mar 2021 09:05:00 +0000

Toyota is celebrating the 20th anniversary of its ED2 (Toyota European Design Development) facility in southern France this year. As part of the celebration, the company has debuted a new A-segment vehicle, which will become the fourth generation Aygo when it launches next year. Called the Toyota Aygo X Prologue, the prototype vehicle showcases a new aesthetic that is very much in the Toyota vein. We spoke to ED2 President Ian Cartabiano to find out more. “The [Aygo X Prologue] […]

The post Toyota Aygo X Prologue – Spicy Concept Preview of New A-Segment Model appeared first on Form Trends.

E&E XR338 – Designing a Premium Motorcycle for the Mass Market

Michael Uhlarik — Wed, 03 Feb 2021 09:00:00 +0000

“You get what you pay for”; “Bigger is better”. We’ve heard it all before, but that doesn’t mean that buyers should settle for inferior products based on market positioning and budget constraints. Designer Michael Uhlarik discusses the design development of the E&E XR338 to uncover what happens when a small company sets its sights on creating a product that delivers far more than its entry-level positioning would suggest. Like most consumers, new motorcyclists expect design sophistication and practical features to […]

The post E&E XR338 – Designing a Premium Motorcycle for the Mass Market appeared first on Form Trends.

GMC Hummer EV Debuts as Rugged Electric Supertruck

Eric Gallina — Thu, 29 Oct 2020 09:00:00 +0000

General Motors (GM) did away with the Hummer brand in 2008, but the company has now resurrected the nameplate... LOGIN OR SUBSCRIBE TO VIEW

The post GMC Hummer EV Debuts as Rugged Electric Supertruck appeared first on Form Trends.

Head of Design SangYup Lee on the new Hyundai Tucson

Eric Gallina — Mon, 12 Oct 2020 08:16:00 +0000

The new Hyundai Tucson is a bold and fresh take on the Korean carmaker’s best-selling model. Since it launched in 2004, more than 7 million units have been sold worldwide, so a polarizing redesign is a risky move. But — and as I’ve said many times before — Hyundai has made huge advances in design in a short amount of time, and I applaud them for taking this latest, progressive, step. Revealed in September 2020, the fourth-generation Hyundai Tucson is the […]

The post Head of Design SangYup Lee on the new Hyundai Tucson appeared first on Form Trends.

Ford F-150 P702 – Redesigning the World’s Most Successful Truck

Eric Gallina — Mon, 20 Jul 2020 08:32:00 +0000

The Ford F-150 is a mainstay in American culture. It’s been available continuously for nearly a half-century and continues to lead not only the segment but sales for the entire North American market. To say it’s an important vehicle for Ford would be an understatement. Exterior design renderings by the Ford design team Design work on the 2021 F-150, codenamed P702, started back in 2018, and Ford’s cross-functional team spent a lot of time in focus groups, talking to current […]

The post Ford F-150 P702 – Redesigning the World’s Most Successful Truck appeared first on Form Trends.

Suzuki Katana 3.0 – History Repeats Itself

Michael Uhlarik — Thu, 16 Jul 2020 08:59:06 +0000

In the realm of transportation design, the influence of the motoring journalist is often underestimated. By simply endorsing or condemning a vehicle a magazine can greatly affect sales of existing machines, but less well known is the way in which publications often initiate new product development. Such was the case for the Suzuki Katana 3.0 project. Some of the most iconic motorcycle designs in modern times were the result, at least partially, of freelance projects created by and with the motorcycle […]

The post Suzuki Katana 3.0 – History Repeats Itself appeared first on Form Trends.

Hydra Design Labs Designs Lordstown Motors Endurance Truck

Eric Gallina — Wed, 08 Jul 2020 07:33:47 +0000

This last year has seen a number of fledgling new companies reveal their intent to produce an electric pickup truck, one of the most popular vehicle segments in the US. From the Atlis XT to the Tesla Cybertruck, the growing list of electric trucks coming to market include the Bollinger B2, Hercules Alpha, Neuron T.One, and Rivian RT1. Everybody wants a slice of the pie. But it’s looking like Lordstown Motors, a new start-up based out of the Mahoning Valley in […]

The post Hydra Design Labs Designs Lordstown Motors Endurance Truck appeared first on Form Trends.

Suzuki Katana – When The Future Arrived (1983)

Michael Uhlarik — Thu, 25 Jun 2020 20:34:58 +0000

Motorcycle design can be divided into two eras: before the Suzuki Katana, and after. Although a commercial failure, perhaps no single other motorcycle did more to change the philosophy of motorcycle styling and industrial design than this odd Japanese model, conceived in Germany 40 years ago. In the 1980s the future was epic. Every day introduced things that made the status quo look medieval — and most of those things were Japanese. ‘Made in Japan’ meant manufacturing excellence and innovation. […]

The post Suzuki Katana – When The Future Arrived (1983) appeared first on Form Trends.

Koenigsegg Gemera – The First Four-Seat Hypercar

Eric Gallina — Thu, 07 May 2020 08:36:00 +0000

The Koenigsegg Gemera was one of the highlights of the recent

The post Koenigsegg Gemera – The First Four-Seat Hypercar appeared first on Form Trends.

McLaren Speedtail – Designing the Three-Seat Hyper GT

Eric Gallina — Wed, 22 Apr 2020 08:17:00 +0000

McLaren Automotive is the relative baby in... LOGIN OR SUBSCRIBE TO VIEW

The post McLaren Speedtail – Designing the Three-Seat Hyper GT appeared first on Form Trends.

Tata Sierra EV Concept – Reinventing A Legend

Eric Gallina — Wed, 12 Feb 2020 09:23:00 +0000

The 2020 edition of India's Auto Expo was a typical event, mostly attended by the dominating domestic marques... LOGIN OR SUBSCRIBE TO VIEW

The post Tata Sierra EV Concept – Reinventing A Legend appeared first on Form Trends.