Design Archives

Mercedes GenH2 Design Process

Eric Gallina — Fri, 14 May 2021 10:30:00 +0000

The Mercedes GenH2 hydrogen fuel cell heavy-duty vehicle was designed by the company’s in-house team in Sindelfingen. Here’s a video with project lead designer Mattia Lucsi talking us through some of the design details of the new truck.

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HABOs – The COVID Cyclist is a Wake-up Call to the Bicycle Industry

Car Design Research — Mon, 01 Mar 2021 09:00:00 +0000

The pandemic has shone a light on HABOs – latent cyclists currently unseen by the bicycle industry. Parallel learning from the automotive sector’s SUV is a key way to see how they might be reached. Sam Livingstone examines The bicycle is the biggest transport winner of the year-long social distanced, COVID-19 period the world has experienced to-date. While car usage and sales sharply declined in most territories, aircraft have been grounded, trains remain on reduced service, and buses continue to […]

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Virtual Yacht Design, Virtual Insanity? Adapting to Designing in a Pandemic

Alexander McDiarmid — Thu, 25 Feb 2021 09:00:00 +0000

The vehicle and mobility design space is not exclusive to four-wheeled contraptions. While Form Trends’ pages generally focus on vehicles with wheels, there are quite a few industrial design projects that don’t have any, and these new forms of mobility will be increasingly developed in the coming years. Multidisciplinary designer Alexander McDiarmid, dubbed ‘L’Enfant Terrible of Yacht Design’, examines the virtual creation process in this first of a series of articles on yacht design. Stefan Sielaff, former Design Director at […]

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E&E XR338 – Designing a Premium Motorcycle for the Mass Market

Michael Uhlarik — Wed, 03 Feb 2021 09:00:00 +0000

“You get what you pay for”; “Bigger is better”. We’ve heard it all before, but that doesn’t mean that buyers should settle for inferior products based on market positioning and budget constraints. Designer Michael Uhlarik discusses the design development of the E&E XR338 to uncover what happens when a small company sets its sights on creating a product that delivers far more than its entry-level positioning would suggest. Like most consumers, new motorcyclists expect design sophistication and practical features to […]

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Designing Movement that Inspires: How Designers Redefined the Kia Brand

Ray Ng — Thu, 28 Jan 2021 09:00:00 +0000

Design is one of the most important aspects of any brand. This goes well beyond simply designing the products. It’s a fundamental understanding of what the brand is and what it aspires to become, not just for the shareholders but in the messages that are conveyed to the end-users, the brand’s customers. Designer Ray Ng outlines how creative collaboration redefined the Kia brand. in·spi·ra·tion | \ ˌin(t)-spə-ˈrā-shən: the act of drawing in a divine influence or action on a person […]

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PriestmanGoode Unveils Vision for Future of Ride-Hailing Vehicles

Eric Gallina — Fri, 22 Jan 2021 09:00:00 +0000

PriestmanGoode is more commonly associated with their work in aircraft interiors, hospitality and product design, though the London-based design consultancy has also designed public transport and high-speed trains. In the past year, the company has designed smaller use-case vehicles to transport goods and passengers in urban areas. The New Car for London is one such proposal. The New Car for London (NCFL) concept is the company’s vision for the future of ride-hailing vehicles. The fully autonomous vehicle was designed to […]

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Polestar x [Fashion Label] – Designers Create Project to Showcase Cross-Collaboration

Eric Gallina — Mon, 11 Jan 2021 09:00:00 +0000

The act of displaying a fashion brand name on a vehicle is not particularly new. During the ‘80s and ‘90s, the Bill Blass and Cartier nameplates adorned some editions of Lincoln products; Ford partnered with Eddie Bauer on top range Explorers and Peugeot developed a special edition 205 with Lacoste. Most recently, limited-edition examples of the 2021 Fiat 500 were created in partnership with Giorgio Armani, Bulgari and Kartell. In that vein, designers Jasmine Wallace and Trym Abrahamsen teamed up […]

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Peugeot Design Lab Opens New Satellite Design Studio in Brazil

Eric Gallina — Fri, 08 Jan 2021 12:00:00 +0000

The Peugeot Design Lab is opening a new satellite design studio in São Paulo, Brazil, expanding its design presence across the globe. The new design studio is the third satellite studio created by Peugeot with two others based in San Francisco and Shanghai and will cater to clients outside the automotive sector. The expansion plan is similar to that envisaged by Nissan Design Latin America, which we reported last year. Peugeot’s goal is to expand further into industrial design areas […]

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Electric Motorcycle Design – Thinking Outside The Box

Michael Uhlarik — Tue, 03 Nov 2020 08:06:53 +0000

Can a battery be beautiful? This is not a question that most car designers are asking themselves, because electrification means different things to different vehicles. Sculpted, non-structural body panels as the defining design elements is relatively new to motorcycles. The motorcycle has spent most of its 150-year life as a naked machine, proudly showing off its internal plumbing, structures and propulsive components. The art of the motorcycle has always been principally about proportion, not lines, and the interplay of contrasting […]

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PriestmanGoode Designs Electric Autonomous Network Transit Vehicle for Dromos Technologies

Eric Gallina — Wed, 23 Sep 2020 11:00:00 +0000

London-based design consultancy PriestmanGoode was recently selected to develop the visual design for an electric autonomous high-capacity urban transport vehicle being developed by autonomous network transit (ANT) company Dromos Technologies. The competition brief from Dromos was to design a safe, reliable and affordable vehicle around principles of innovation, modularity, sustainability, convenience, maintainability, and versatility. “We designed the vehicle around the user,” says Dan Window, Creative Director at PriestmanGoode. “We thought about what types of passengers would use the vehicle, what […]

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The E-Bike is the Ultimate Last Mile Solution

Michael Uhlarik — Wed, 19 Aug 2020 08:00:00 +0000

For years, tech magazines and business pundits have been talking about Last Mile transportation. The idea evolving is that as cars transform into autonomous fleets owned not by individuals but corporations, and greater emphasis is placed on public transit (in Asia and Europe at least) there will be a growing need for humans and cargo to move from major transportation hubss such as roadside pickup areas and rail stations to their final destination. This is the so-called Last Mile problem. Connecting people […]

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Suzuki Katana 3.0 – History Repeats Itself

Michael Uhlarik — Thu, 16 Jul 2020 08:59:06 +0000

In the realm of transportation design, the influence of the motoring journalist is often underestimated. By simply endorsing or condemning a vehicle a magazine can greatly affect sales of existing machines, but less well known is the way in which publications often initiate new product development. Such was the case for the Suzuki Katana 3.0 project. Some of the most iconic motorcycle designs in modern times were the result, at least partially, of freelance projects created by and with the motorcycle […]

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