The pandemic has shone a light on HABOs – latent cyclists currently unseen by the bicycle industry. Parallel learning from the automotive sector’s SUV is a key way to see how they might be reached. Sam Livingstone examines The bicycle is the biggest transport winner of the year-long social distanced, COVID-19 period the world has experienced to-date. While car usage and sales sharply declined in most territories, aircraft have been grounded, trains remain on reduced service, and buses continue to […]
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