Mercedes-Benz Archives

Mercedes EQS Design Review

Eric Gallina — Mon, 17 May 2021 08:00:00 +0000

The Mercedes EQS is the flagship of Sindelfingen’s new electric model line and the most aerodynamic production car to date. Eric Gallina and Sam Livingstone review the design of the car that Mercedes hopes will be the electric replacement for the S-Class. Read more on the Mercedes EQS here.

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Mercedes GenH2 Design Process

Eric Gallina — Fri, 14 May 2021 10:30:00 +0000

The Mercedes GenH2 hydrogen fuel cell heavy-duty vehicle was designed by the company’s in-house team in Sindelfingen. Here’s a video with project lead designer Mattia Lucsi talking us through some of the design details of the new truck.

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Aero and Design – Is the Mercedes EQS the Future of the Automobile?

Eric Gallina — Thu, 06 May 2021 10:20:54 +0000

The Mercedes EQS is the flagship of Sindelfingen’s new electric model line. It’s also the most aerodynamic production car to date. But at what cost has this achievement come? Aerodynamics is becoming increasingly important in automobiles, especially in light of the electric revolution. In many European countries, the decision to ban sales of petrol- and diesel-powered vehicles by 2030 has ignited the need for electric vehicles that can go further for longer. The more aerodynamically efficient a vehicle is, the […]

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FORMCAST – Recap of the New Car Designs Unveiled in April 2021

Eric Gallina — Wed, 28 Apr 2021 08:05:00 +0000

The Shanghai motor show opened its doors to the public recently, showing an immense array of new vehicles. While the debuts from Chinese carmakers are numerous, there were also some noteworthy new car launches from European, US-based and Japanese manufacturers looking to tap into the world’s largest car market. In this FORMCAST episode, Eric Gallina and Sam Livingstone discuss these foreign carmaker debuts, including some new vehicles specifically designed with Chinese customers in mind. Have a look at all of the […]

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Ex-Volkswagen Group Design Chief Murat Günak Named Head of Design at TOGG

Eric Gallina — Thu, 08 Apr 2021 08:05:00 +0000

Former Mercedes and VW design chief Murat Günak recently joined Turkish carmaker TOGG as head of design. In his new role, he will oversee all of the design operations of the brand from its headquarters in Gebze, Turkey. The company currently has two vehicles in the pipeline – a sedan and an SUV – which were designed by Pininfarina and shown in 2018. News of Günak’s appointment was confirmed in a low-key and rather unusual way: TOGG shared a video […]

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Mercedes MBUX Hyperscreen – Good or Bad?

Eric Gallina — Mon, 22 Mar 2021 13:03:00 +0000

Mercedes-Benz has revealed the Hyperscreen, the latest version of the company’s MBUX human-machine interface that will feature in the upcoming EQS flagship. The MBUX Hyperscreen is a collection of three screens wrapped in a 56-inch long panel. Is it necessary in a car application? Sam Livingstone of Car Design Research and Eric Gallina of Form Trends discuss the merits of this new device.

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How Car Makers Are Transforming Their Logo Designs for the Electric Era

Tereza Nikolova — Tue, 26 Jan 2021 08:00:00 +0000

When the electrification trend exploded, it knocked down more than just combustion engines. It drove a stake right through OEMs’ brand identities, forcing them to review their image. Inevitably, this dramatic change led carmakers to reassess their logos – core symbols of a company’s identity – not just in their design, but also on their treatments. I’ll be citing some recent changes as well as examples of carmakers who haven’t stopped at the blue lines=electric design cliché. Here’s an overview of the most […]

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User Interface: Lucid Air vs Mercedes S-Class

Casper Kessels — Thu, 10 Dec 2020 09:00:00 +0000

Highlighting the differences between the old world and the new The Lucid Air and new Mercedes S-Class were revealed within one month of each other. Even though they are direct competitors in in the luxury sedan segment, their views on luxury are very different. The S-Class has always been a high-tech pioneer. Each model shows off a wide range of technological innovations. Lucid, on the other hand, is an all-electric newcomer with a focus on well-being and a minimalist design. […]

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Shaking Hands With Your Car – A Look into Behavioral Design for Vehicles

Car Design Research — Mon, 30 Nov 2020 09:00:07 +0000

Not many of us shake hands with the people we share our living space with. Morning greetings may happen, but fundamentally when people are both already in the same space, and very familiar with seeing one another on and off much of the time, their greetings are less pronounced. It’s often the same with work colleagues too; a handshake greeting with everyone every day would be labored (although I’m always charmed by the way many of the French still do […]

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From Machine to Friend: Our Relationship to Cars in the Near Future

Aysar Ghassan — Fri, 09 Oct 2020 09:00:00 +0000

Traditionally, cars, reliant on petrol and pistons, have been seen as ‘machines’. In days gone by, being connected to them sometimes meant getting your hands dirty. Nowadays, cars have transformed into mobile phones on wheels. Aysar Ghassan looks at how we may connect with cars in the near future—seeing them as ‘friends’ may be a promising way to proceed. I’m old enough to remember seeing people regularly check the oil level and tire pressure on their driveways. It was also […]

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The Elements of Experience Design

Tobias Suehlmann — Tue, 12 Feb 2019 12:00:20 +0000

Experience Design is one of the biggest and most important trends in the changing automotive landscape. As automakers grapple with the future of an industry that can no longer continue to pursue ‘business as usual’ — as it has over the better part of a century — it’s inevitable that changes must occur. We explore how brands will tackle the changing paradigm in this Experience Design article series. Positive customer experience drives customer retention, satisfaction, and revenue. This relationship is […]

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Alexandre Malval Leaves PSA for new Mercedes-Benz Advanced Design Studio

Eric Gallina — Thu, 13 Sep 2018 11:23:30 +0000

Citroen design director Alexandre Malval is set to become head of design at Daimler AG’s new advanced design center in southern France. The new role will see him build up the design team at the all-new studio, which will undertake a series of projects for the German company’s brands, including Mercedes-Benz. Malval has been with PSA for 17 years, most recently as Citroen’s design director, a position he held for the last six years. Prior to that, he worked as […]

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